This complex concept takes many forms – attributes, skills, practices, processes, the fluency of our imaginations. Because there are many variations that apply to different situations, when we use the words creative and creativity, we are referring to the most fundamental and widely used definition: an idea, concept, process that is new, or novel, and that has value or usefulness, as determined by the individual or group that generates it.

Creative Problem Solving (CPS)

CPS is a highly engaging, effective process that involves problem identification, brainstorming (ideation), solution development, and action planning. First developed by Alex Osborn in the 1950s at the advertising agency he co-founded, BBDO Worldwide, CPS has been tested and refined internationally, in research studies, and in group settings across public and private sectors, including corporations, small businesses, educational and health institutions, public benefit organizations, and entrepreneurial ventures.  CPS is exhilarating because it’s fun and because it works.


Similar to creativity, innovation has many definitions. Generally speaking, innovation is the operationalization of a creative idea. We like this sparkling definition from Pete Foley, who defines innovation as a great idea, executed brilliantly, and communicated in a way that is both intuitive and fully celebrates the magic of the initial concept.

To illustrate that magic, click here to watch a short video showing how a group of people worked under extreme pressure to take existing materials, products, parts, and ideas and put them together in a completely new way to save three lives while the whole world watched and waited.

Process Drama

A basic definition is the use of assumed roles and characters to collectively explore a topic, issue, or problem. Process drama was developed by scholars Gavin Bolton, Dorothy Heathcote, and Brian Way and is used primarily in educational settings. Yet, the method transfers to many types of situations, especially with adept facilitators, such as Catalyst Muse Senior Associate Dr. Sherry J. Kerr.

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